For Loubna racing is above all else about self-discovery. In her forties, she becomes an elite triathlon athlete competing in several world championships.  She learned to manage training and high-level racing in ski-mountaineering (skimo), swimming, cycling and running. While training hard, she changes and optimizes seasons, muscle groups, and most important of all, her passions.

She likes long-distance racing. In 2019 she began the Ironman journey and won the Nice Ironman in 2022. That same year, she competed at the World Championships in St Georges, Utah, and in Kona, Hawaii, where she finished in the top ten. Loubna also enjoys skimo team racing in long-distance races such as La Patrouille des Glaciers, la Mezzalama, la Pierra Menta, where she is often on the podium. She has several races lined up for 2023. 

After years of coaching adolescents and young adults, and working in conflict resolution as a mediator, she decided to take the step to immerse completely in the world of sport racing and accompany other athletes in their career and enrolled at UNIL/EPFL to complete the CAS in mental preparation.

By bringing together her skills as a racer and coach, she works with athletes of all ages, and in all sports, both professionals and amateurs. Loubna believes in listening closely to the athletes’ needs, and to accompany them to best manage themselves to achieve their goals and enjoy a fulfilling career. She combines learned and tested mental preparation methods and tools with her professional and sport experiences. 

A mother of two grown-up children who also enjoys traveling, being with friends and advocating for human rights including for women in sports, issues of work-life balance, time management and our core set of values are important to her.